ABOUT YUJIA
EFFORTLESS
ETHEREAL
EDGY
"Creating an intimate and ultimate experience between the our body and cashmere"
understated sophistication yet avant-garde and bold, eye-catching and effortless. This style is highly iconic and difficult to imitate.
CREATIVE AND DESIGN
Yujia, a German Chinese cashmere artist who is active on the international fashion stage, offers new topics and reflections on the ancient proposition of breaking the boundaries of “fashion and art" in terms of form to consciousness.
“Yujia is one of promising designers at Mercedes- Benz fashion week Berlin”
- WWD (women’s wear dialy, USA)
“a new star in cashmere sky”
-Die Welt (Germany news daily)
Chinese-German cashmere artist Yujia, in 2009, created her own cashmere line 1913BERLIN and debuted in 2012 at Berlin fashion week. Yujia was named by WWD as a representative designer of the “Creative Future”. The German national TextiWirtschaft named the best collection.
In recent years, Yujia has been working between Berlin and Paris, established semi couture brand YUJIA cashmere in Paris in 2016. In the center of world fashion - Paris, the uniqueness of her work quickly attracted attentions. Cashmere is the highest- end material because of its rareness and technical difficulty, it’s experiment and development has been limited... with Yujia’s unique artistic approach and Tech innovation, Yujia’s known as a cashmere artist/specialist , her work has been introduced in France, UK, Germany, Italy, USA and China.
INTERNATIONAL PRESS COVERAGE
Yujia’s work has been introduced in France, UK, Germany, Italy, USA and China.